Project Description

When it comes to the online healthcare space, HealthValues is a relatively fresh face, but one that’s rapidly gaining visibility and traction.

pounce has played a critical role in the startup’s heightened recognition among healthcare consumers, by reinforcing the company’s consumer-focused mission at every turn.

Drawing on nearly three decades of health insurance and ecommerce experience, pounce worked with HealthValues to create a family-friendly identity and extend it with an online content strategy. At the same time, pounce worked with a team of seasoned programmers to build an easy-to-navigate consumer experience that included an intuitive online sales process.