Project Description

When it comes to consumer-focused health insurance information, there’s perhaps no website with the authority . . . or the resilience . . . of, a portal created and driven by pounce.

For almost 25 years, pounce’s constantly evolving content strategy and web development expertise have kept the site atop the search engine rankings in the individual health insurance market. Unlike the vast majority of its competitors, is buoyed by organic search engine optimization built on years of high-quality content from a team of respected health insurance experts.

From logo and frame design to innovative consumer tools and unwavering attention to SEO best practices, the pounce team has designed an online consumer experience that has been imitated by many a competitor, but never replicated.