Project Description

When it comes to consumer-focused health insurance information, there was perhaps no website with the authority . . . or the resilience . . . of, a portal created by pounce’s founder, Chuck Smith-Dewey, and powered by pounce until he sold the site in 2019.

For a quarter century, Smith-Dewey and his team’s constantly-evolving content strategy and web development expertise kept the site atop the search engine rankings in the health insurance market. Unlike the vast majority of its competitors, was buoyed by organic search engine optimization built on years of high-quality content from a team of respected health insurance experts, consumer advocates and elected leaders.

From branding and design to innovative consumer tools and unwavering attention to SEO best practices, the pounce team designed an online consumer experience that was imitated by many a competitor, but never replicated.